Helping car owners to find new love.
Ramadan is the most promotion-crazed period of the year in the UAE, with car dealerships leading the way. To promote its car loan to potential car buyers, HSBC needed something extra special to stand out from the crowd.
Our answer was to activate the existing ATL campaign idea of ‘Lose your heart with peace of mind’ by creating a live in-mall lie detector test. Aimed at an audience of blokes who find it emotionally hard to admit when a relationship is over, the test revealed if they needed the help of an HSBC Car Loan to break up and find a new love.
Results: 700 people braved the test, and over 1200 new leads were generated in two weeks.
Ramadan is the most promotion-crazed period of the year in the UAE, with car dealerships leading the way. To promote its car loan to potential car buyers, HSBC needed something extra special to stand out from the crowd.
Our answer was to activate the existing ATL campaign idea of ‘Lose your heart with peace of mind’ by creating a live in-mall lie detector test. Aimed at an audience of blokes who find it emotionally hard to admit when a relationship is over, the test revealed if they needed the help of an HSBC Car Loan to break up and find a new love.
Results: 700 people braved the test, and over 1200 new leads were generated in two weeks.
This piece of work bagged the:
SAPPHIRE : SILVER - Media
MENA CRISTAL
February 2014
SAPPHIRE : SILVER - Banking
MENA CRISTAL
February 2014
EMERALD : BRONZE - Media
EUROPEAN CRISTAL FESTIVAL
December 2013
GOLD - Global Marketing Award
HSBC Group
March 2014
MENA CRISTAL
February 2014
SAPPHIRE : SILVER - Banking
MENA CRISTAL
February 2014
EMERALD : BRONZE - Media
EUROPEAN CRISTAL FESTIVAL
December 2013
GOLD - Global Marketing Award
HSBC Group
March 2014
